The stream of positive news on the outlook for online video continues to swell. Online video consumption holds on to its steep rise and online video advertising networks now start to make serious money. In April 2010 Tremor Media, just founded in 2005 and already a US leader in this field, announced a follow-up funding of US$ 40m (!) in order to further build on their technology and expand into other media channels.

We are very happy that Dan Ruch, VP Europe of Tremor Media, will join us as a keynote speaker on the Online Video Summit 2010 on 7 December 2010 in Amsterdam (see for more information on the program and how to join here).

In a US study (picture) that Tremor Media published on the state of the online video market in 2010, (dated April 2010) 94% of the marketeers expected to increase their online video advertising budgets in 2010. The increase would come at the expense of the TV advertising budget, indicated 45% of respondents, but also print (39%) and display (34%) are to be cut for funding the increased spending in online video advertising.
Another interesting finding in this study is that 68% of respondents saw branded video realising good to excellent ROI (see the Tremor Media study).

In April 2010 Emarketer predicted in its 2010 study that the online video advertising market (in the US alone) would almost quadruple from US 1,4bn in 2010 to US 5,2bn in 2014. According to this study 67% of US internet users watch online video every month.

On the back of the steep growth in the online video industry and following the successful Online Video Advertisig Summit 08, (see here) we felt now it’s time to do it again and produce the next summit edition on Online Video Advertising, Marketing, Communication and Monetization (again in close co-operation with the online video taskforce of the Dutch IAB chapter).
As this summit will address online video communication, marketing and monetization too* (besides online video advertising), we felt the name should be the Online Video Summit 2010.

At 7 December 2010 this summit will be held at the inspiring setting of the Westerunie and Westerliefde at the ‘Westergasfabriekterrein’ in Amsterdam.

For me?

This Summit is especially interesting for senior executives at:
brands, publishers, media companies, advertising agencies, marketing & communication firms, the online, mobile, hosting and game industries and investors in forementioned industries.

This Summit is focussed on the Dutch market; 2/3th of the content is presented in the Dutch language.

How to join?

We hope you will join us! See the summit program and all information on how to join at www.onlinevideosummit2010.com.

We’ll be happy to meet you at 7 December 2010 in Amsterdam!